MAD Blogs · Sanya Kapur on Medium
Ideas with gravity.
Essays on the invisible forces behind better experiences: perception, complexity, clarity, and the work that begins after a solution.
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Latest writing
Thinking beyond the surface.
Each article opens on Medium in a new tab. MAD Blogs keeps the route clear while Medium remains the publishing source.
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5 Jul 2026 · User experience
The Invisible Bridge Between UX and the Subconscious Mind
We often talk about user experience as if it begins with interfaces.29 Dec 2025 · Design
Why Complexity Isn’t the Enemy of Good Design
Complexity at the solution level is not the enemy. Premature simplification is.2 Dec 2025 · Meaningful change
After the Solution
Problems spark solutions, but the journey after that shapes lasting, meaningful change.From thought to action